AN IMMERSIVE EXPERIENCE

Placemaking characteristics

We all have touchstone references of distinctive city places and ideal walking environments. For streets, an oft-cited example is Las Ramblas in Barcelona. For squares and town centers, the go-to reference is the Italian Piazza. But why are they successful? We think the answer is the concept of place and the process of placemaking.

What is placemaking?

It’s the creation of a legible space within the city fabric with a distinct identity. One that has the power to transform it into a memorable entity that’s attractive to people. It is turning mere space into place.

The Plan:

High Street Atlanta is organized around a memorable public realm.  The traditional city block structure defines three sub-districts, each with a distinctive character. Its public spaces provide the experience that people naturally seek.

Vertically Integrated:

The intermingling of different uses with different schedules, including offices, hotels, residential apartments, retail stores and restaurants will ‘stretch the day and week’ creating an energy curve.

Dining & entertainment:

Our streetscape features recessed courtyards, creating soft edges and activity pockets ideal for outdoor dining, another activity that will enliven the street life.

A distinctive & memorable environment:

We consciously use all these strategies to create a place that feels authentic and welcoming; a place that people will know and come back to again and again. High Street Atlanta as a whole is the destination.

Central public space:

High Street Atlanta’s park is a tree-bordered commons that contains lawn and paved areas for programming community events and activations,  loose seating, and food and bar kiosks. The surrounding buildings make it into an ‘exterior room’ similar to Rome’s Piazza Navona.